New York City and Palmolive Naturals free essay sample

Created in 1806 by William Colgate, Colgate-Palmolive Company is an American multinational consumer products company dedicated to the production, distribution and provision of household, health care and personal products, such as shampoos, and oral hygiene products. Economic Standing in 2011 , according to Ian Cook, Chairman, President and Chief Executive Officer of this company, the Companys 2011 global business net sales grew 7. 5 percent and global unit volume from continuing businesses grew 4. 0 percent. The company achieved its profit goals, with diluted earnings per share increasing 4%, and despite continuing increases in material costs, an intense competitive environment and volatile macroeconomic conditions worldwide they were able to remain stable (â€Å"Message from the CEO†). Colgate-Palmolive has been a leading brand in the dental care and household industry for many years. Colgate-Palmolive is currently reporting that their 3rd quarter profits have increased 1. 7 percent. Not to mention that the company’s stock has risen 15 percent from the start of 2012. The company is making a dramatic change; Colgate’s current financial situation is very stable. We will write a custom essay sample on New York City and Palmolive Naturals or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They have been increasing their net sales every year from 2008 to 2012; they have gone from $15. 33 billion in 2008 to $17. 1 billion in 2012. Colgate had a 58. 4% gross profit margin in the fourth quarter of 2012. Colgate is constantly trying to find new ways to increase the sustainability profile of their products. Colgate- Palmolive stresses the idea of meeting customers’ expectations as their needs change. Colgate also has a strong commitment to safety and quality. Taxes- sales tax on purchase of supplies, employee taxes, and income taxes also represent part of their major fixed costs. During 2013- Colgate had a one-time after tax due to the re-measurement of balance sheet of Venezuela as a result of currency devaluation. This obviously contributed to the increase in fixed expenses reported on their latest financial report. COLGATE-PALMOLIVE COMPANY IN THE PHILIPPINES Arthur Brent, as the leader, started operating Palmolive Company in Baracca Street, Binondo, Manila in 1926. Only five people began selling imported products from the United States. The products sold during early days were Octagon Laundry Powder, Crystal White Laundry Bar and Pompeia cosmetics. In 1928, after the slow start, new vigor was added to the Palmolive Peet Company through another merger this time with Colgate Company, Colgate Ribbon Dental Cream and Cashmere Bouquet toiletries were added to the product range. The previous merging and adding Palmolive soap to their product increased the sales during the period of 1928-1930. In 1935, William M. Pearce succeeded W. T. Schraeder as manager of the Colgate-Palmolive Peet Company. In 1942, J. C. Rebaza, foreign sales and advertising manager of the parent company, visited Manila to conduct an extensive study of the Philippine market and distribution techniques. As a result of this visit, a decision was taken to introduce the direct selling system throughout the islands. When Japanese soldiers, during their occupation, sealed Binondo office and looted the nearby company warehouse on Dasmarinas Street, company operations were brought to a half. The officer in charged of the company, James Carpenter, was taken as a prisoner and upon his instruction, some of the employees managed to risk their lives to preserved the company records. War left the company in ruin and in economic depression as well as the country. In 1946, Colgate-Palmolive Peet Company resumed operations as Carpenter reestablished it after his release in 1945 in key areas such as Manila and the nearby provinces resulting a sales of 2 Million for the year. As fast growing demand for Colgate-Palmolive products, the company organized with a capitalization of 1. 5 Million and constructed modern manufacturing complex in Intramuros and Makati and all the products quickly became a great success. After the companys boost in the previous years, they had achieved the key objective of surpassing sales of P100 Million. This achievement was coupled with the second expansion-the Constitution of an additional 22,000 square feet of warehouse and modernized facilities. As each year went by, the company surpassed the expected sales and made them one of the five subsidiaries in the entire Colgate World with the most outstanding performance and won the prestigious Presidential Award. To date, Colgate-Palmolive Philippines, Inc. holds leadership position in the market. It continues to find new ways to innovate in production, marketing and sales as well as in being the best place to work. (www. ColgatePalmolive. com) 2. MISSION AND VISSION STATEMENTS VISSION STATEMENT As we plan our strategies to sustain growth for the years to come, our core values of Caring, Global Teamwork and Continuous Improvement will continue to drive our future initiatives. † (http://www. makingafortune. biz/list-of-companies-c/colgate-palmolive. htm) Caring The Company cares about people: Colgate people, customers, shareholders and business partners. Colgate is committed to act with compassion, integrity, honesty and high ethics in all situations, to listen with respect to others and to value differences. The Company is also committed to protect the global environment, to enhance the communities where Colgate people live and work, and to be compliant with government laws and regulations. Global Teamwork All Colgate people are part of a global team, committed to working together across countries and throughout the world. Only by sharing ideas, technologies and talents can the Company achieve and sustain profitable growth. Continuous Improvement Colgate is committed to getting better every day in all it does, as individuals and as teams. By better understanding consumers and customers expectations and continuously working to innovate and improve products, services and processes, Colgate will become the best. MSSION STATEMENT: As a Company that strives to be the best truly global consumer products company, we are committed to doing business with integrity and respect for all people and for the world around us. (http://www. makingafortune. biz/list-of-companies-c/colgate-palmolive. htm ) 3. CORPORATE OBJECTIVES Having a broad target and goal, the company would be laying out different objectives including: †¢ Increase in market share †¢ Increase market coverage †¢ Maintain marketing lead †¢ Instill brand loyalty †¢ Influence consumer behavior regarding shampoo consumption †¢ Increase satisfaction ratings †¢ Counter possible competitor’s attack strategies. In connection with the enumerated objectives and goals the company is also concerns in: * Engaging To Build Strong Brands: Engaging with consumers is at the heart of Colgates focused global strategy, which drives the Companys strong performance and market share gains worldwide. Stronger consumer engagement begins with better insights. We are obtaining deeper and more meaningful consumer insights and using them to strengthen product development, packaging and the communications we deliver through our integrated marketing campaigns. * Engaging to Build Our Brands with the Profession: Colgate is driving engagement and building our leadership with professionals to strengthen their endorsement of brands. This, in turn, builds market share and brand loyalty. * Engaging to Build Our Brands with Our Customers: Across retail environments, whether small rural stores or large global chains, Colgate is working closely with its retail partners to share expertise and provide shoppers with the best value and service. Colgate is engaging its customers worldwide by sharing unique shopper insights, providing innovative in-store marketing communications and merchandising techniques, and developing and executing joint business planning initiatives. * Innovation for Growth: At Colgate, developing innovative new products is a key driver of profitable growth. Colgates consumer innovation centers, in strategic locations throughout the world, are focused on developing insight-driven innovation that provides value-added new products across all price points. * Effectiveness and Efficiency: Integral to Colgates global strategy is the ability to generate funds to invest in business growth. Through both established efficiency programs applied to all aspects of our business and ongoing identification of new ways to find savings, the Company constantly strives to improve its organizational capabilities and speed, while reducing costs. Programs are wide-ranging and include many small initiatives amounting to millions in savings that fund new product development and marketing activities, as well as helping to deliver strong profitability. * Leading to Win: At Colgate, we have long believed that our values-based culture forms a strong foundation for good governance which leads to good results. Employees at all levels learn to take personal responsibility for being leaders, and they commit to conducting business with the highest integrity, incorporating Colgates values of Caring, Continuous Improvement and Global Teamwork into all business activities. Colgate also demonstrates leadership as a member of the global community. 1. GENERAL ENVIRONMENT ANALYSIS A. POLITICAL LEGAL FACTORS play a vital role for the business prevailing in the country. If the government is inactive then the company advances at a standard rate but the other way round , a drastic fall can be seen. (http://news. morningstar. com/) A number of laws regulating consumer products have a great impact on what type of products Colgate Palmolive is able to distribute, but also legal and regulatory forces serves as a tool to protect their products including shampoo from being stolen or imitated. Because Colgate Palmolive is a multinational corporation operating in more than 200 countries, the manufacturing, packaging, labeling, distribution, advertising and sale of shampoo products are subject to extensive regulation which could have negative effects on the success of the company. For example, there are several products that may contain ingredients considered hazard for human consumption, a new regulation prohibiting the use of a specific substances or ingredients that will affect the distribution of a particular product containing such components. This could also lead to negative reaction from consumers of Colgate Palmolive products. Consequently, Colgate Palmolive must meet requirements for labeling shampoo products accordingly with governmental regulations for each of the countries they operate in. Political forces are very important to a company like Colgate-Palmolive, especially when doing business internationally; it may constitute a disadvantage when trying to engage in international trade and dealing with other countries’ regulations and laws. If Colgate is linked to people getting sick by using their products, one can guarantee that government officials are going to intervene. Consequently, political forces of the marketing environment have a great potential to influence marketing decisions and strategies. B. ECONOMIC ENVIRONMENT FACTORS could directly affect decision making process. If the country experiences inflation then, it will have a negative impact on the running business. (http://news. morningstar. com/) Economic forces are one of the main evaluators of a business because it influences both customers and marketers. A little change in the economy can affect supply and demand, buying power, willingness to spend, and competitive behavior. Colgate-Palmolive company relies strongly on a customer’s buying power and willingness to spend, which will be affected by economic circumstances. C. SOCIO-CULTURAL FORCES are factors to be considered like religious and cultural key values which are relevant for the survival of the product in the industry because people will repel the product that there religion and culture do not prefer. (http://news. morningstar. com/) Understanding sociocultural forces is a prerequisite in order to successfully conducting business, especially in such a competitive market. In Colgate Palmolive this forces greatly influence the marketing mix. Hence, in an international market sociocultural forces have an enormous effect on how marketers design their marketing strategies and approaches to customers. Demographic and Diversity characteristics can lead to changes in how people live and ultimately influence their choices of products, brands, and spending behavior. When launching Ta new product or promoting existing ones, Colgate Palmolive have to take into account each one of them to successfully market its products and decrease its risk margin, population demographic focus on whether the product is gender neutral or not, how will it be promoted, does it appeal more to females or males? , what age group will be more interested in obtaining the product, and ways they can reach this market to let consumers know about the product. D. TECHNOLOGICAL FORCES are factors that on which values cannot be ignore. Technology vary in the passage of time. Techniques and methodologies must be up to date for keeping the product preferable in the market. (http://news. morningstar. com/) Technology can sometimes be a key tool in maintaining competitive advantage. Social media has change the ways we communicate and market our products especially shampoos, making it easier for marketers to introduce new products to consumers and get almost instant feedback on products or ideas marketers introduced or are planning to introduce to consumers. It can also represent a threat when the disclosure of negative information about the product rapidly spread through social media. For a company like Colgate Palmolive technological forces can mean new ways to distribute their product and advertising as well. Maintaining a positive image and consistency in the quality of products can minimize the risks of negative feedback. 2. TASK ENVIRONMENT ANALYSIS A. COMPETITORS. As customer prefer certain brands , switching cost in this industry are low. It does not cost anything for a customer to buy one brand of shampoo instead of another. (http://news. morningstar. com/) â€Å"Keep your friends close, and your enemies closer. † This quote is the perfect definition of describing Competitive forces. Almost every business has a rival, Pepsi vs. Coke, and many others. Colgate is no exception; it has to deal with other companies , which produce substitutes products like Pantene , sunsilk and others. With all these potential competitors Colgate needs to constantly develop new products and new marketing strategies to make their products stand out to the consumers. B. THREAT OF NEW ENTRANTS. Given the amount of capital investment needed to enter certain segments in household consumer products, we suspect the threat of new entrants in fairly low in the industry. (http://news. morningstar. com/) Along with intense rivalry from existing competitors, Colgate-Palmolive Company has to deal with new competitors. Today, the shampoo market is exploded with a dramatic increase in new entrants. These numbers reinforce the seriousness of the threat of new entrants that Colgate-Palmolive will have to contend with when they launch Colgate Palmolive Naturals Shampoo. C. THREAT OF SUBSTITUTE PRODUCTS. With in the consumer products industry ,brands succeed in helping to build a comparative advantage , but even the pricing power of brands can be eroded with substitutes such as store branded private label offerings. (http://news. morningstar. com/) The introduction of the new products and the high competition in advertisement promotions will be a big threat deals with substitute products. Products whose offering discounts would be a big threat in Palmolive naturals Shampoo. Naturally, consumers would prefer those substitute products offers discounts and low prices than products offers none and a high one. D. BARGAINING POWER OF SUPPLIERS. More than likely , consumer products company face some amount of supplier power ,simply because of the cost they incur when switching suppliers. (http://news. morningstar. com/) Colgate Palmolive company depends for its outsource manufacturing for the Palmolive naturals shampoo ingredients. Hence, Palmolive Naturals shampoo has decided supplier advantage in the relationship with the Colgate Palmolive Company. The company needs to maintain a healthy relationship with suppliers to reduce risk of a costly supplier switching process. E. BAGAINING POWER OF CUSTOMERS . Consumer products company face weak. Major consideration that we should take into account were the retailers rather than individuals. (http://news. morningstar. com/) One of the factors which can cause customers bargaining power to grow is when the switching costs for customer are low. Even if Colgate-Palmolive Company were to position Palmolive shampoo as the most expensive shampoo brand on the market, it is still a relatively inexpensive product, compared to many daily purchases . Therefore, buyers can easily switch between shampoo brands without giving the decision much thought. To combat this threat, Colgate-Palmolive could position Palmolive naturals shampoo as a superior shampoo brand that customers can not afford to be without. The Colgate-Palmolive Company culture, company values, the people, the diversity, the way the company respects all their employees, the opportunities to grow, the fairness in decisions, the transparency of doing business, the management that takes care of company performance and financial health to guarantee the business for shareholders and employees, and of course the products are what the company differ from others. 1. CORPORATE STRUCTURE Colgate-Palmolive Company, is a global leader in the area of oral care and personal care. It is a company serving hundreds of millions of consumers worldwide. The small soap and candle business that William Colgate began in New York City early in the 19th century and now for over 200 years, Colgate has focused on driving growth by continuously improving products and processes. History reflects the strength and innovation that Colgate people have used to constantly transform the Company and identify new opportunities. Governance is an ongoing commitment shared by Colgate’s Board of Directors,the management and all Colgate people. At Colgate, good corporate governance believes strongly accompanies and greatly aids long-term business success. This success has been the direct result of Colgates key business strategies, including its focus on core product categories and global brands, people development programs emphasizing pay for performance and the highest business standards. 2. CORPORATE CULTURE The Colgate culture is one that reflects values of caring, global teamwork and continuous improvement, as well as an unwavering commitment to integrity in everything that was done. Building skills and developing Colgate people is critical part of success. Colgate provides all employees worldwide with a series of training programs focused on building leadership skills. Valuing Colgate People, Managing With Respect and Fostering an Inclusive Work Environment are only a few of them. Fostering an Inclusive Work Environment provides a broad awareness of diversity and skills to work with diverse teams and to serve an increasingly diverse customer base. Colgate leaders take responsibility for valuing the contributions of all Colgate people and have the knowledge and skills necessary to transform the work environment into one where all employees can contribute fully to meet the business goals. Colgates success is created by Colgate people who work together as a worldwide team, using their individual strengths to achieve business results. This strong global teamwork requires a company culture in which everyone works well together and truly values one another. The company supports an environment where everyones ideas are shared and respected. Colgate Palmolive Company believes that culture and values afford opportunities for everyone to have an important impact on the building of business. The company is constantly striving toward a more diverse workplace, which benefits the Company and enables them to more successfully meet the needs of consumers around the world. 3. MARKETING Colgate is seen as a market leader and a company that cares. The company is involved in the community and have a non-typical corporate image. Colgate-Palmolive Company are selling internationally for a long time. Financial records show that the company’s net sales are increasing from:15564 (dollars in millions) in 2010 ,16734 (dollars in millions) in 2011, to17085 (dollars in millions) in 2012. Financial summary of the company shows: Net income attributable to Colgate-Palmolive Company and earnings per common share in 2012 include $70 (dollars in millions)of charges related to the 2012 (dollars in millions)Restructuring Program, $18 (dollars in millions)of aftertax costs related to the sale of land in Mexico and $14 of aftertax costs associated with the business realignment and other cost-saving initiatives. To date, Colgate-Palmolive Philippines, Inc. holds leadership position in the market. It continues to find new ways to innovate in production, marketing and sales as well as in being the best place to work. 4. RESEARCH AND DEVELOPMENT Colgate is a very well known Company. In Research and Development the company has the opportunity to create products that at the end will be used by millions of people. The company is concern most on product development and quality of the products produced. One should be responsible in communicating to each other to assists each others work. Research and development is a continuos process. Currently the company is still spending more in this department to assure long term goals and in the process of innovating products to cope up with economic changes and consumer expectations. 5. OPERATIONS AND LOGISTICS Colgate-Palmolive Company was a strong multinational company and has a real commitment in caring its people which is essential to the success of company,s operation. Also the company should value Consumer Marketing, Customer Development/Sales caused they are the primary source of income. Aside from that :Two key factors have played a role: The leadership that the company exhibits and the commitment and passion that has to put into achieving goals and leading change (innovation). 6. HUMAN RESOURCES Colgate company has a strong company values, focus on people development and long reputation as a company with high ethical standards. The company values its people most that s why the company should spent time ensure appropriate payment for performance and recruitment. 7. INFORMATION SYSTEM The company must have an information system especially for its operations internationally. Since Colgate-Palmolive Company is dealing with the local and international market ,it must use the internet for customer orders , marketing and promotions. With the aid of internet and information system ,the company can improve its performance better than usual. Information technology system can increase revenue by online promotion and advertisement. An inventory management system and accounting system could be an aid in inventory maintenance and assist managerial decision making process. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS WOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. (HTTP://en. Wikipedia. org/) THE FOLLOWING ARE THE STRENGTHS , WEAKNESSES , OPPORTUNITIES , AND THREATS FACED BY THE COLGATE-PALMOLIVE COMPANY. 1. STRENGTHS: PALMOLIVE NATURALS is a well-known brand of shampoo produced by Colgate-Palmolive Company. It is the best brand market leader in the Philippines since 1996. COLGATE-PALMOLIVE COMPANY as the worlds leader in personal care sales which includes shampoos, toothbrushes, and toothpaste. It is globally recognized brands that provides a competitive advantage to the company and strengthens its dominant position in the market. The company’s good distribution system and strong relationship with wholesalers and big retailers can be used to create an extensive coverage for the brand. It can influence the way Filipinos see the benefits of using Palmolive Naturals as it claims to contain natural ingredients. Palmolive Naturals is the mass market shampoo of Colgate-Palmolive. It was positioned as a shampoo made from natural ingredients . (a). Palmolive Naturals Shampoo is a well-known brand of shampoo produced by Colgate-Palmolive Company. (b) It was positioned as a shampoo made from natural ingredients. (c)It belongs to a company with strong consumer research group ,that is good in pioneering products (d) The company’s promotion and good distribution system including strong relationship with wholesalers and big retailers can be used to create an extensive coverage for the brand. (e) An imported shampoo brand that offers low prices compared to other competitors. 2. WEAKNESSES Colgate-Palmolive Company Inc. does not have as many internal weaknesses as it does strength. (a)Packaging is capital intensive and can be too costly. (b)Company support for brand presence in the small sari sari stores was weak and some regions in Visayas and Mindanao have poor coverage. (c)Product life cycle for shampoos are becoming shorter due to weak promotional support. (d)Company’s failure to consider other cultures and lifestyles. 3. OPPORTUNITIES Opportunities can be identified in the environment. A high growth rate could project probable consumption in the future. High satisfaction rating would lessen the tendency for trying new brands. This situation can be targeted by quality products which can be satisfied thus creating such loyalty in the product brand. The increasing sales growth for sachets opens a greater market for the shampoo industry which could be targeted and considered through marketing. Opportunities in general environment include: (a)High demand of product consumption in some populated location such as Metro Manila. (b)High satisfaction ratings decrease the tendency to try new brands as a result consumer loyalty ends to increase. (c)Technological advancements which are relevant in management decision making process. (d)Rapid growth of demand in personal health care products including shampoos. (e)Preferences of customers toward Palmolive Naturals Shampoo other than some brands. 4. THREATS Aside from the opportunities that can be identified in the external environment, there are also threats that could have impacts on the company. There is intense competition, which is common in any industry. It could force the product brand to spend on defending and keeping its market lead. This is considered as a serious threat because if the brand is not able to compete, it may lose its current position which is being the market leader in the shampoo industry. Aside from intense competition, there is also a decrease in consumer loyalty. It is a threat because it leads to brand switching, which is very common in the current environment. The areas in which these brands are good are in distribution and therefore its availability, and its lower price relative to Palmolive Naturals. Some of these threats include: (a)Potential competitors exist in shampoo industry including competitors offering cheaper products with packaging advantage. (b)Growing competition from other domestic and international brands including branded and those unbranded ones. (e. g Pantene , Sunsilk) (c)Many fake and expired products are sold by some retailers. (d)Product development of substitute due to technological advancement. (e)Change in economic conditions. (eg. Deflation, inflation) Alternative 1: Intensified marketing and product developments in current markets. Luzon area is a good market in the present and contains much potential in the future. Though its growth rate is relatively slow compared to the national market, opportunities lie on the consumption which is double the national market. Thus, it creates the following advantages and disadvantages. ADVANTAGES: This alternative will enhance products through, 1. ) innovations and additions, 2. ) intensive product promotions, 3. ) creation of new products or new variants of the product 4. ) strengthen product positioning in the market, 5. ) increase in market share is possible, 6. ) consumer loyalty in goods can occur 7. ) market will arise DISADVANTAGES: 1. ) a high competition can drool this down. 2. ) the nature of frontal attacks from major competitors would be hard for the company to take again the lead in shares . 3. ) more costly cause of the marketing efforts. 4. ) intense changes, innovations, product development, packaging, promotions and advertisements will be too costly to the firm since these require technologies which are cost-generator. 5. ) high opportunity cost . Alternative 2: National market expansion and development (outside Metro Manila) and new Palmolive Naturals variant development . The Metro Manila market for shampoo is saturated and the competition within the area is quite intense. With more than hundred brands of shampoo available to the market, the slowing market growth and increase in shampoo consumption, chances for growth in Metro Manila seems to be small. The following are related advantages and disadvantages in this alternative. ADVANTAGES: 1. ) it adopts a mobile defensive strategy and a bypass attack strategy against its competitors. 2. ) gain boosts in market share by expanding the market itself, and by attacking holes in the shares of the competing markets. 3. ) the company will take advantage of the current high market growth rate capture as much of the market as possible. 4. ) could lead Palmolive Naturals to be a cash cow in the long run, in the future being a market leader in a slow growing national market. 5. ) it aims to increase sales and presence nationwide. DISADVANTAGES: 1. ) expansion and market development may be too costly. 2. ) strong relationships with sari-sari stores need to be established and distribution to these other places could be cost intensive. 3. ) cost intensive process would be in increasing consumption of shampoo and influencing their buying behavior. 4. ) the company needs to increase promotion and visibility in the form of commercials and advertisements. 5. ) research development would also need to be generously funded because of proposed new product developments that the department would have to work on. Alternative 3: Shift of Focus to brand. This alternative will shift the focus intensity to Palmolive Naturals brand. Since in the shampoo industry, cannibalism of products can highly occur, this strategy could be a way in further attaining higher market shares in the industry. Upon shifting to more promotions for the Palmolive Naturals better opportunities can be captured. Naturals will be now positioned premium and will be then used to attack other shampoo brands. If given much advertisements Palmolive now can acquire higher market shares. Furthermore, this creates the following advantages and disadvantages. ADVANTAGES: 1. ) could also make the company avoid cannibalism of products. Since it is also becoming too costly for the company to promote Palmolive Naturals. 2. ) investing the fund to its product line could possibly bring more cash inflows . DISADVANTAGES: 1. ) it would be hard for the consumers to have a repositioning change. It would confuse them of what really is which. 2. ) a shift upward in positioning would be harder compared to a shift downward. Alternative 4: Product promotions , positioning and strong consumer research group. This alternative will tackle more of innovations and appearance, and position of the product in the market. Being a market leader before in the area of Metro Manila, and being frontally attacked by Pantene and other brands through same strategies like salon penetration and same variants introduction, Palmolive Naturals in now a market challenger and is eager to capture again the lead in the Metro Manila market. Advantag

Free Essays on Today

In the seventeenth century a scientist known as Newton came forward with his Principia Mathematica. In Shlain’s Art and Physics he states that, â€Å"He made sweeping discoveries about gravity, motion, and light.† This Principia explained every part of science that was known to man. (Keep in mind that â€Å"Science that is known to man,† is a very important piece to my theory.) In the time of Newton, the three laws of motion were sufficient for explaining how and why the world works as it does. Newton’s theory consisted of the three laws of motion. The first one, every body continues in its state of rest, or of uniform motion, unless it’s compelled to change that state by forces impressed upon it. The second law states that the change of motion is proportional to the motive force impressed, and is made in the direction of the right line in which that force is impressed. The third law simply pulls the two together by stating that to every action ther e is an equal and opposite reaction. Newton had given the world what we now know as physics. For the past three hundred years Newtonian Mechanics have been taught to every student aspiring to elevate their minds. Newtonian Mechanics were the end all to the questions that had plagued thinkers since the beginning of time. The key difference is that Newton was never exposed to the world of science that technology had made prevalent to the likes of an Einstein or Hawking, or even my colleague studying neuro surgery at John’s Hopkins University. When Newton was sitting under his apple tree conjuring up ideas for how and why he did not fly off into space or why the harder you hit something the farther it goes, technology was moving along at the rate of most people’s grandmothers in their walkers. The scientists that had surrounded Newton knew only of what they could see. Their were no people looking to the far ends of the galaxies and their were no people looking in to the u nseen cells that... Free Essays on Today Free Essays on Today In the seventeenth century a scientist known as Newton came forward with his Principia Mathematica. In Shlain’s Art and Physics he states that, â€Å"He made sweeping discoveries about gravity, motion, and light.† This Principia explained every part of science that was known to man. (Keep in mind that â€Å"Science that is known to man,† is a very important piece to my theory.) In the time of Newton, the three laws of motion were sufficient for explaining how and why the world works as it does. Newton’s theory consisted of the three laws of motion. The first one, every body continues in its state of rest, or of uniform motion, unless it’s compelled to change that state by forces impressed upon it. The second law states that the change of motion is proportional to the motive force impressed, and is made in the direction of the right line in which that force is impressed. The third law simply pulls the two together by stating that to every action ther e is an equal and opposite reaction. Newton had given the world what we now know as physics. For the past three hundred years Newtonian Mechanics have been taught to every student aspiring to elevate their minds. Newtonian Mechanics were the end all to the questions that had plagued thinkers since the beginning of time. The key difference is that Newton was never exposed to the world of science that technology had made prevalent to the likes of an Einstein or Hawking, or even my colleague studying neuro surgery at John’s Hopkins University. When Newton was sitting under his apple tree conjuring up ideas for how and why he did not fly off into space or why the harder you hit something the farther it goes, technology was moving along at the rate of most people’s grandmothers in their walkers. The scientists that had surrounded Newton knew only of what they could see. Their were no people looking to the far ends of the galaxies and their were no people looking in to the u nseen cells that...

The Impact of Globalization, Deregulation and Neoliberalism on Media Essay

The Impact of Globalization, Deregulation and Neoliberalism on Media Diversity and Public Service Broadcasting - Essay Example We often see the political situation of the nation today based on the media coverage around the world, making us connected together. This also keeps almost every one of us informed and updated, allowing us further to grasp a certain thought on how we decide on things that could be most favourable in our part. For instance, an international business tycoon would not be willing to invest in a country where the peace and order situation is strongly in upheaval. In particular, it would not be enticing to invest in a country where government officials have become insurgents and deliberately disagree with the prevailing policies and employed statutes. Such of this situation would be a tragic experience for any businessperson who is always on the go to optimise resources. The media are such a powerful aid for individuals who are concerned on this relevant information. Now that the media have become international or global in their coverage, there is a strong assurance of fast-pace distribut ion of information across the globe. This allows people to be informed on time to act the right way to their advantage. The ability of the media to be part of globalisation, deregulation and neoliberalism allows the public to have wide access of information, and even varied point of views to strengthen their thoughts on what is happening around the world, everyday. Strengthened freedom of the media to serve Media deregulation remarkably limits the ability of government to control proliferation of media companies in the first place (Deuze, 2010). One important implication of this is strengthening the freedom of expression of the media, allowing them to present various views that at some point may lead to diverse perspectives of information,... This essay approves that the media could stand as our eyes and ears because of their massive coverage all over the world. It therefore makes sense seeing them on a vast stretch of diversity. Their fast-pace proliferation was remarkably due to the dynamic effort of capitalists to engage in globalisation and even to further protect their welfare. Thus, this brings the birth of media deregulation and neoliberalism as a product of globalisation to guarantee further various economic advantages of media coverage and public service broadcasting on the part of both the service providers and the actual service users. This report makes a conclusion that media diversity and public service broadcasting therefore have become commercialised with substantial socio-political impacts involved as far as the existence of globalisation, deregulation and neoliberalism are concerned. The work at hand shows how the proponent explores the impact of globalization, deregulation and neoliberalism on media diversity and public service broadcasting. The proponent found that there is a significant contribution of these trends to the actual socio-economic and political concerns of the nation and the consuming public and media service providers in general. The actual impact of globalisation, media deregulation and neoliberalism on media diversity and public service broadcasting contains a great part of the business aspect, particularly a portion of marketing concept, sociological concept, economic concept and political concept. Combining all of these would lead us to conclude further that international media companies have fundamental role to play on how globalisation, media deregulation and neoliberalism create impact on media diversity and public broadcasting.

Environmental Analysis of Disney Case Study Example | Topics and Well Written Essays - 750 words

Environmental Analysis of Disney - Case Study Example The main challenges faced by Disney will be changing technology and constant need for technological innovations, strict environmental laws and regulation demanding safe and clean production. Demographical factors will change traditional target audiences and require new planning and market segmentation. Industry environment will be affected by (1) fierce competition, (2) new industry structure and (3) globalization of the entertainment industry. The view of competition as market power no longer suffices in the long run. This is due to the fact the survivors of decades of fierce global competition all seem to be converging on similar and formidable standards for product cost, quality, and timeliness. In this case, Disney managers need to look at the internal competencies of their corporations to secure long-term survival. Operating environment will be affected by (1) 'know-how' business solutions and (2) rapid growth of the Internet and e-commerce. The main changes will affect operatin g environment and will help the company to create competitive advantage, improve sales and performance management. For the innovation of new ideas to be successful a high degree of integration is needed between all concerned (e.g. engineering, production management and marketing). Change process is closely connected with the integrity perception which is built into their way of doing things, a 'passion for integrity' which applies to employees, customers, suppliers and other audiences such as the community (Vogel 2007; Walt Disney 2007). In order to compete during the next 10 years, Disney should take into account global business environment and technological innovations which have a crucial impact on this sector. The most important factors for long-term plans include changing life style of consumers and demand patterns (Walt Disney 2007). The main long-term objectives will be the following: (a) Disney should create and support multicultural environment for its entertainment programs in order to meet changing consumer demands and resist competition. Such phenomenon as cultural globalization receives the development from technological revolution and economic globalization which together create a stream of the cultural blessings. Modern consumers are driven by world entertainment trends rather then national ideals (McDonald and Christopher 2003). (b) Disney should respond to demographical changes and segment its consumers according to their life style and a country of origin. Changing patterns of demand and more sophisticated tastes are expected over time and Disney should be in the marketplace ready to supply them. One of the means by which Disney can create market penetration is through the creation of its own distribution facilities around the world. (c) The next objective is global penetration and expansion. The Internet and increasing number of users in Asian and African countries will represent unlimited opportunities for this sector. For its product line, Disney should buy up retail outlets and making strenuous efforts to build a retailing network, which, apart from the immediate financial advantages, facilitates the marketing of their products. Disney should internationalize through cross-border mergers and takeovers. Disney will gain from reduced

Race to the Top Strategy Coursework Example | Topics and Well Written Essays - 1500 words

Race to the Top Strategy - Coursework Example In his time in office, President Obama has provided unparalleled support for the education system in America. The Race to the Top Strategy was enacted through the American Recovery and Reinvestment Act (2009) formulated to sustain job creation, stimulate economic growth and invest in important sectors such as education. The ARRA acts as a foundation for education reforms by supporting strategies which lead to better results for students, long-term benefits for schools and increased effectiveness. The â€Å"Race to the Top† education program provides funds to K-12 public school systems to improve the education system in general (White). The ARRA allocated $91 billion to the program whose main objective was to act as an incentive to encourage states to make positive developments in education (White). These developments include improving high school graduation rates, making significant student achievement and ensuring that students are well prepared for accomplishments in college and in their careers. The following criterion is followed when awarding funds to schools in all states: Formulating and employing high standards and quality assessments The administration encourages states to work together towards a system of conventional academic principles that prepares students towards a college education and careers (White). These are used to assess the students’ thinking skills and critical knowledge. Hiring and retaining good teachers and leaders in schools The program emphasizes on teacher assessment, retention, and compensation to promote and reward efficiency (White). This means that public schools are being pressed to relate teacher compensation to student examination scores. Maintaining data systems that improve instruction and informed decisions The objective of the program is to make data easily accessible to all stakeholders. A data-based approach to assessing the curriculum is effective and minimizes teacher and school district discretion in a ddition to local preferences and state differences (White). Demonstrating and maintaining education reforms The administration aims at advancing collaboration among all stakeholders in the education sector to close achievement gaps and improve students’ performance. The Race to the Top Strategy is in two phases. The first phase started in October 2009 and 10% of the funds were allocated to an initial group of states in 2010 (Colorado the Official State Web Portal). The second phase award proposal for 90% of the funds was in spring in the year 2010 (Colorado The Official State Web Portal). The implementation will take place over a four year period and is expected to improve the overall education system in America. Differences between the Race to the Top Strategy and previous strategies by past Presidents: Bill Clinton and Bush school reform strategy The main difference between Obama’s and Bush’s educational reforms lies in the strategies adopted by the two presid ents. President Obama’s signature education strategy is Race to the Top that is based on the allocation of funds using the test scores of students.

Investigate How Patient Choice Health And Social Care Essay

Investigate How Patient Choice Health And Social Care Essay The above-mentioned patient choice agenda in healthcare refers to various types of service providers into the NHS. Choice agenda is dynamic and varies according to time and medical providers. Choice alone without competition gives people a false consciousness without real outcome. Therefore choice and competition work well together rather than individually improving quality and efficiency. Even less competitive health-care providers are motivated to upgrade their services to attract customers. Extending choice agenda tends to eliminate inequalities for less affluent patients. Evidence tells us that choice agenda offers equal opportunities for all and minimise inequalities within healthcare (Dixon, 2003). In 2005 MORI carried out a study and discovered that 5o per cent of the general public prefer to select health-care providers outside their local area comparing with four per of people. Therefore, this study tells us that the general public likes the idea to select for alterative health-care providers. However amplifying patient choice may not successfully eliminated inequities (Stevens, ). Offering choice to the general public is less likely to improve equity if mythological varieties exist within the uptake of choice. Wealthy patients have the freedom pick for private health -care providers if they believe local health-care providers offer poor quality of services, less likely to specialise in their condition and have low rating. Therefore the idea of equal access for meeting equal need to all people failed.  [1]   On the whole, the British Social Attitudes Survey outlines that disadvantaged groups, linked to education, income social class, tend to opt for alternative health-care providers far higher than affluent patients. For instance people with an income of  £10,000, females, working class and low level of educational attainments tend to make use of choice agenda far more than well-off people. A similar study was carried out in Helsinki, Finland and found related results empathising working class people like the idea to choose health -care providers to a greater extent than middle class. Therefore, these examples emphasise no differentiation in the uptake of choice between various socioeconomic classes. 2New Labour accepted the neoliberal model developed by Thatchers administration during 1990s. In 1997 under New Labour patient choice increased and here are some important reforms promoting patient choice agenda: Foundation Trusts (FTs) and rating system. These reforms tend to promote cheap and quality services. This is likely to motivate health-care providers contesting for funding which correlates with the capacity of patients treated. On the other hand Payment by Results which pay secondary care providers using a standard for tariff liked with the amount of patients treated. This reform promotes patient choice upon referral from GPs. Therefore this notion of choice agenda tends to improve waiting list times and quality of services. Last but not least the government tend to places a target system that measures the uptake of choice. The government shifted the attention from competition and continued to promote the business model by promoting partnerships between health-care provider s. In order for promote real choice; the market is obliged to provide alternative providers. Private providers have a long legacy operating within the internal market since 1948 as long as they provide services at a standard tariff. The internal operating under New Labour is less focused solely on competition, but is rather promoting efficiency and quality of services. Evidence shows that patients opt for private health-care providers over public health-care providers because providers exhibit good service quality. In general, patient choice tends to enhance competition among providers to attract customers. On the contrary private health-care providers tend to cover limited services such as non-emergency ones. Patients may demand more services rather than less at higher costs which tend to put pressure on providers to deliver services at high standards. Often private medical providers are likely to display egocentric focused on profit making. In general private providers tend to cost more than services offered by the NHS. Hence this market tends to favour wealthy and competitive patients rather than less well-off. In 2010 White Paper, Equity and Excellence: Liberating the NHS, the Coalition government tends to promote patient choice by introducing a Commissioning Board in the NHS. The Board monitors the performance of primary care providers to ensure health-care providers offer high standard of service care and involve patients in decision making. In addition the commissioning board is also made responsible for tacking equity within healthcare. Also, the government is aiming to increase competition and turn secondary care providers into Foundation Trusts becoming a financial regulator focused on tariff princes and competition as well as promote efficiency. Finally the Foundation Trusts tend to become social enterpriser which is likely to involve medical professionals in decision-making. Choice isnt real for patients living in certain areas of the UK. People living in rural areas of London tend to be excluded from selecting health -care providers. Less affluent patients are less motivated to travel long distances because car ownership is low among disadvantaged groups. Also some people in low paid employment are unable to take time off from work preventing them further from exercising choice. In general, people travelling long distances tend to have poor attendance records for primary care appointments. A study conducted by () show that age, gender and social class differences prevents people from exercising choice. People over 60 year olds, housewives and working class tend to limit travelling distances to search for providers (both primary and secondary care). Hence gender, social class and age tend to be factors that determine the uptake of choice for health-care providers. Affluent patients tend have resources to purchase houses in areas near good -quality health -care providers. An example discovered by () argues that young, affluent patients and living in inner city areas of London are likely to opt for alternative medical health-care providers.  [3]  Whereas disadvantaged groups with low levels of education are found to least opt for alternative medical providers. The uptake of choice agenda among poor individuals is likely to improve when subsidised transport is offered to people, providing additional transport costs and better public transport on the outskirts of the UK. Hence improving the above issues tends to encourage poor patients to travel long distances to have their treatments. Also, lack of available information tends to prevent patients from exercising choice for medical providers. It is believed that some people need additional support to choice medical health-care providers. Often, less well-off patients, low levels of education and the elderly require supplementary assistance to make effective choices. These types of groups are less likely to have access to internet connections, sources or/ and social networks that work in hospitals often equipping them with information of various health-care which tends to help them navigate the system. This source has been criticised for being resource intense and a real problem for those who are not computer literature. Published data is a key element for choice that emphasis the performance of various health-care providers. Making use of this type of data tends to make patients autonomous and self-responsible for their own health. In general, health- care providers use ranking systems to upgrade their services. With their reputation at stake, medical providers are motivated to improve quality of services in order to remain in business. Often, disadvantaged groups use performance data more than middle class people to make health care choices. But lack of available data is a major factor perverting them from exercising choices. Patient choice agenda tends to lead to equity. Reid () claims methodological variations in healthcare are far more complex rather than focusing solely on resources. Poor people tend to lack self-confidence and knowledge to converse with health-care providers in medicinal vocabulary. Evidence shows patients poor ability of expression creates imperfect freedom of choice in decision-making amongst individuals. In general, these issues lead to unequal ability to navigate the system. Although providing people with choice rather than a voice tends to be more effective for less well-off patients. Patient choice agenda gives disadvantaged groups the opportunity to be heard and necessary self- confidence to exercise choices. Therefore, choice empowers patients that are least knowledgeable how to manoeuvre the system. Middle class people, on the other hand, have power, resources and skills to manipulate the system in a particular way that suites their interests. Certainly affluent patients are more proactive than less -well of patients in comparison to choice agenda. Hence privileged patients are more articulate, confident and persistent which often this system suites privileged patients rather than poor people. The impact of patient choice on health services delivery tends to provide mix views. Patient choice may improve the quality of services under the internal market in response to waiting list times. GP fund holders improve waiting list times upon referral to hospitals and reduce cost for prescriptions. An example that may fit in this capacity is found in a study conducted by London Patient Choice Project. This study states that patients tend to look for alternative medical providers in order to reduce waiting list times. Certainly competition together with high numbers of health care providers may further reduce waiting list times. However dissatisfied patients with services offered by medical providers tend to opt for the option to search for alternative medical providers that meet their needs. Under the internal market, money dictates the choices patients make, meaning that hospitals lose money patients choose alternative medical providers. Thus health-care providers must responsive to consumer demands in order to remain in business, unless they are likely to face closure. Patients tend to empower medical experts to decide treatments because the doctor knows best. Often, patients shift choice into the hands of doctors, particularly in life-threatening situations. In life threatening situations medical staff is likely to decide treatments on behalf of patients. Therefore, the choice agenda in this case regarding to the quality of treatment tends to have no result. Evidence suggests that seven out of ten patients like better to relocate treatment choices to primary care providers (). This example tells us that people like the idea to have an input in relation to deciding medical providers. In reality, GPs are seen as the gatekeepers for making choices. They act as agents for patients rather than patients exercise choice. Often, patients empower medical providers to select treatments. This happens because people tend to have limited skills and access to information that would inform people of various treatments. Middle class people are often informed of the premium treatments. These people have access to internet and sources like books and journals that inform them of various treatments. People with lower levels of education tend to have access to journals and books which allow them to make meaningful choices. London Patient Choice Pilot study, on the other hand, contradicts this view. This study claims the up-take of choice among people with various levels of education has little significance. Only two per cent difference between people with various levels of education tend to look for hospitals that provide treatment. In conclusion middle class people tend to benefit from choice agenda far more than working class groups. Middle class groups have higher income which allows them to purchase houses near good-quality medical providers. In addition middle classes have access to information and money that drive them to travel further in order to have access to the best services. Do patients what choice? Patients tend to like the idea of a good local medical provider (both primary and secondary providers) rather than travelling longer distances to have their treatment.

Chaucer and the Humor of the Canterbury Tales :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  My presentation is based an article titled The Inhibited and the Uninhibited: Ironic Structure in the Miller’s Tale it s written by Earle Birney. The literary theme that Birney is discussing in his essay is structural irony. Structural irony is basically a series of ironic events and instances that finally build up to create a climax. The events and the climax the Birney chooses to focus his essay on are the events that lead towards the end when almost each character suffers an ironic event: Absolon: kisses Alisoun’s backside Nicholas: gets his backside burned John: falls from the tub and breaks his arm Ironic events and play on words were used to lead to this ironic climax. First Event Birney writes that the description of each character as sweet or using the word sweet to describe them on Chaucer’s part is ironic. Nicholas: sweet singer, sweet smelling of herbs all day & Being uninhibited. l. 97, l. 99., l. 107 Birney p. 76 middle Alisoun: naturally sweet as well as Nicholas, her mouth is described as sweet. l. 153 Birney p. 78 top. Absolon: is a contrast, he is artificially sweet, he chews spices an herbs to try to be sweet. Birney p. 79 lower. These three descriptions are the first things in Birney’s article that are beginning the ironic structure that Chaucer has carefully built. Second Event   Ã‚  Ã‚  Ã‚  Ã‚  Next, Birney examines the irony between the rivalry of Nicholas and Absolon in order to gain Alisoun’s kiss, affection, or to have an affair with her. Nicholas: has no rivals in a way he just becomes forceful and persistant he offers himself in an aggressive manner and he gains her permission to do what he pleases to her body. l. 165-186, Birney p. 78 (before the quote).   Ã‚  Ã‚  Ã‚  Ã‚  Absolon: approaches her by going to her window at night and serenading her mind you he does not have a sweet voice (sqeaky, feminine) his approach is the most pathetic and apologetic Then he tries to woo her by giving her gifts such as waffles and sweet wine Birney argues that he should not have tried to give sweet gifts to someone who is naturally sweet. l. 245- 259, l. 270 – 272, Birney p. 79 lower –80 top & 80 middle. Third Event: The Climax Finnaly, the third event has been unraveled and anticipated, through The two first events. The greatly anticipated climax begins to unravel. Absolon: kisses Alisoun’s rear end and the vengefully burns Nicholas instead of Alisoun (he dosen’t really care).

Marketing plan Essay

Kraft Food (Nabisco) has been working since the year 1898. For about 109 years, they have increase through natural growth, mergers and obtainments. This positive fact permits Nabisco to be the chief of the snack maker. Being the main snack maker has permit Nabisco to introduce a diverse selection of foods. However, Nabisco has been indisposed to adjust to the current market trends. The company had an idea to concentrate on creating and producing new versions of the existing products to make them more convenient for the consumers. However, Nabisco was overpassing that other companies were doing the same thing; they were creating similar products that were cheaper and healthier for consumers. Lately, Nabisco understood and found out about this trend so they began creating healthier foods such as low carb foods, 100-calorie snack packs and low fat foods. By creating and producing these new products, Nabisco has a greater opportunity to be the consumers option one and be the number one company for those people who wants to start a healthy life style. The new Fat Free Chips Ahoy that Kraft (Nabisco) will be presenting to the society next year will be setting Nabisco as a company that is ready to support those that have decide to have a healthy eating life style. Nabisco is expecting that the new Fat Free Chips Ahoy turn into the number one fat free snacks on the market. Nabisco also expects to increase and expand to other fat free products like Chips Ahoy ice cream, Chips Ahoy piecrust and snack size packages of Fat Free Chips Ahoy for vending machines. 2. Company description In 1903, James L. Kraft from Ontario, Canada, created a cheese-delivery business in Chicago. This business was named â€Å"Kraft†, it was producing cheese as well as distributing it, and with the past of the years the company expands in a big way. Karft-Phenix became a subsidiary of the National Dairy Product Corp in 1930 and in 1923 it was founded by Thomas H. Mclnnerney. Initially the firm was planned to execute in the fragmented United States ice cream industry but later it change idea and expanded into a full range of dairy products. This business expanded its brand internationally in more than 155 countries. It is consider the largest food company in the United States and in the number two position worldwide, behind Nestlà © S.A. The firm has two primary operating units–Kraft Foods North America and Kraft Foods International and its brands are divided into five main sectors: snacks, beverages, cheese, grocery and convenient meals. Seven through eleven of Kraft’s brands bring in more than $1 billion in revenues each year. â€Å"The company is headquartered in Northbrook, Illinois, a Chicago suburb. Its European headquarters is in Glattpark, Opfikon, Switzerland. Kraft is an independent public company, it is listed on the New York Stock Exchange and became a component of the Dow Jones Industrial Average on September 22, 2008, replacing the American International Group† (www.wikipedia.com). Kraft Food Inc., was concentrating in producing new versions of the existing products to make them more accessible to the consumers. However, they were overpassing the fact that others companies were creating similar products that were healthier and cheaper. Lately, Kraft realized this problem and began creating healthier foods such as low carb foods, 100- calories snack packs (fat free Chips Ahoy) and low-fat foods. The new Fat Free Chips Ahoy that Nabisco, a sister brand of Kraft Food Inc., will be introducing next year will concrete Kraft as a company that is well disposed to support those that have embrace that healthy eating life style. Nabisco (Kraft) is hopping that the new Fat Free Chips Ahoy will be the best and leading fat free snack on the market. 3. Strategic Focus and Plan Kraft food Inc., do business according to seven important strategies: 1) build superior customer brand value, 2) build supper demand through superior customer collaboration, 3) transform the portfolio, 4) expand global scale, 5) drive out cost and assets, 6) strengthen employee and organizational excellence; 7) and act responsibility (www.kraftfoodscompany.com). 1. Build superior brand value: consist in improving the Company’s products, using more value-added packaging, and develop innovative new products and managing price gaps effectively. 2. Build shopper demand through superior customer collaboration: recognizes the importance of the Company’s retail partners in fulfilling its vision. The Company and the customer works together in order to better understand the customer behavior in their stores, to develop in-store programs that can increase the shopper demand and decrease costs through more efficient store delivery systems. 3. Transform the portfolio: The Company is expanding the shift in its portfolio toward business through investment, innovation, acquisition and divestiture (whether global, regional or local) to offer the Company a sustainable competitive advantage, and will better enable its management to focus on opportunities that meet consumer needs and create long-term value of the Company. 4. Expand the Company’s global scale: they focused on increasing its growth prospects in key developing markets that offer the greatest growth potential. In addition, the Company is expanding its marketing and infrastructure investments in large, growing markets, such as Brazil, Mexico, China and Russia. 5. Drive out costs and assets: Contains the Company’s announced three- year restructuring program, with the objectives of realigning and decreasing its cost structure and optimizing capacity utilization. 6. Strengthen employee and organizational excellence: reflects the need to develop organizational capabilities and support employees in meeting the Company’s business challenges, wherever they work. 7. Act responsibly: As the Company struggle for sustainable growth, its seeks business success in ways that honor legal and legal standards and that it also respect people, communities and the natural environment. This strategy involves a commitment to a strong obedience and integrity programs and sound corporate governance, as well as a number of health and wellness initiatives, such as enrich nutrition labeling. Mission: The mission of Kraft Food is to assist people around the world to eat and live better (GLP). They have the idea to meet the consumers’ in order to found out their needs, so they can make the food healthier, easier and more enjoyable part of life. They want their consumers to consider them as their first snack food choice. They carefully let the consumers to know how they keep in their mind their wants and needs in order to create the products that will fix to their health conscious lifestyles. Vision: Their vision is to inform the world, customers, employees, consumers and communities where they sell and make their products. They stated the importance of health and wellness, but they also incorporate all the ways people can eat and live better, such as the comfort of a microwave meal, the enjoyment of a snack and the safety and value of their products. Goals: To introduce the Fat Free Chips Ahoy in January of 2012. To win new customers who are trying to take care of their weight by decreasing their fat intake. To make Chips Ahoy one of the leading fat free snacks on the market

Antisense Theory Essays - RNA, DNA, Molecular Biology, Nucleic Acids

Antisense Theory Essays - RNA, DNA, Molecular Biology, Nucleic Acids Antisense Theory It is estimated that cancer affects three out of four families in the United States alone the disease and its treatments cause substantial mortality and morbidity, prompting intense interest in cancer prevention. Most available treatments for cancers are non-specific; meaning that they target all rapidly growing cells, both normal and cancerous. Consequences of these treatments include side effects towards the normal cells. In addition, cancer is a genetically unstable disease. Cancer cells can develop drug resistance through repeated rounds of mutation and selection. This may render a particular non-specific chemotherapeutic treatment ineffective so that new drugs must be administered in its place. To remedy this occurrence, current research is focusing on the genetic level to terminate the disease and to avoid the damaging side effects and development of drug resistance. One avenue of research focuses on antisense oligonucleotide to target the oncogenes, or cancer causing genes, in a specific fashion to completely inhibit the expression of the oncogenes. Information necessary to produce proteins in cells is contained in genes. In humans it is contained in the human genome and its collection of more than 100,000 genes. Genes are made up of DNA. The DNA molecule is a double helix. They are made up of Adenine, Thymidine, Guanine and Cytosine and are bound by hydrogen to complementary nucleotides on the other strand. RNA is the DNA intermediary and carries the information necessary for the cell to produce its specific protein. During the transferring on information the DNA strand partly uncoils. The sense strand separates from the antisense strand. Because RNA is translated by the cell it is called the sense strand. The hybridization of an antisense strand to mRNA can interfere with its translation to protein . Antisense oligonucleotide are polymers of nucleic acids, which can vary from 12-25 base pairs in length, and which are sequence specific and bind to the target mRNA or DNA through complementary hydrogen bonding. Antisense theory proposes that oligonucleotide, or oligos, recognize specific sequences of mRNA or DNA and bind to them, thus preventing translation or transcription of a gene. Through the binding of an oligo to an mRNA that translates an essential protein for cancer growth, the action of the protein is terminated because the product, an oncoprotein, is never formed The main advantage of antisense is it offers specificity and point of attack. Traditional drugs are less effective because they are not as specific and only work when the disease causing protein has already been produced. Whereas, antisense drugs are complementary strands of Mrna and bind to specific nucleotides in its Mrna to inhibit production of a disease causing protein. They can bind to multiple areas whereas traditional drugs can only bind at two points of interaction. Another advantage of antisense is that it is less complex, than traditional drugs that target proteins. Proteins are complex molecules whose structure is hard to predict, antisense compound are designed to bind to Mrna whose structures are easy to understand. Experimental results seem to support the antisense theory model. If an antisense oligonucleotide does indeed act in a sequence specific, antisense manner to target a gene that is over expressed in cancer or leukemia cells, gene expression can be inhibited and cell growth can be terminated. The application of this theory offers the potential to halt the growth of cancer cells if the over expressed gene can be targeted. The hopes for the future include studying other cell types for similar effects by targeting different over expressed genes using different antisense oligonucleotide.

Overpriced Vehicles for Teenagers Essays - Insurance, Free Essays

Overpriced Vehicles for Teenagers Essays - Insurance, Free Essays Overpriced Vehicles for Teenagers Overpriced Vehicles for Teenagers New cool cars are too expensive for teenagers to afford. I would like to have a new sports car to drive around but I do not have the money to afford the car. By being in high school I do not have enough time to go and get a job and do the work to make the money to afford the car. There is not enough time in the day for me to go to school then go home, do my homework, and work only about 2 hours after school if I was to have the job. Even if I was to get the car, the insurance on the car would be very expensive because it is a sports car and I am only 17 years old. The prices on new cool cars for teenagers should be lowered because they do not have enough time in the day to do the work to make money and the insurance on the cars are overpriced. There is not enough time in the day for teenagers to work to make the money for the new sports cars. Most teenagers like myself are in school from 8 in the morning until 3:30 in the afternoon. Then I go to football or basketball practice afterward until sometimes 5 or 6 that evening. I then go home and do my homework and after I help clean up around the house. By this time that evening it is already late and close to my bed time so that ill be able to get enough rest and get up to go to school the following day. There is no time in the day for teenagers to get a job and work the hours to make the money to buy the sports car. The insurance on the sports are overpriced. If I was able to get a sports car, I still would not be able to afford the insurance on the car. That is not including gas prices and all the maintenance I would need to keep the car in a good condition. Insurance prices on sports cars are overpriced especially for teenagers since teenagers are not able to pay the high prices for the car. The insurance needs to be lowered so that teenagers will be able to buy the sports cars they want and be able to afford the insurance for the car as well. Although I believe that new sports car and their insurance prices are very expensive for teenagers, people think the opposite. Others believe the prices should stay the way they are. They feel that teenagers should not have the sports cars because of the in-experience of the young drivers and by driving the cools car they will pay less attention to driving and more to what their friends think about them in the car and they will ?show boat?. They believe that there is a also a higher risk of the teenagers having an accident. This is why the insurance is so expensive because if there was an accident they will be covered. I still believe that the prices for the new cool sports cars? prices should be lowered so teenagers can buy them. Although others believe prices for the new cool cars should remain the same, I strongly believe prices should be lowered for the teenagers so that they will be able to afford the new cool cars without paying a fortune for them. With the little time the teenagers have in the day they cannot make enough money to afford the vehicles they would like to have because of the expensive prices. The new cool cars and their insurance prices should be lowered for teenagers.

Discuss the concept of post heritage in relation to two more films Essay

Discuss the concept of post heritage in relation to two more films that you have studied - Essay Example The Duchess of Devonshire had an extravagant personal life and her political life. These films become the new significance of the heritage of the United Kingdom. The films contain contemporary political and social events that are not normal for the royal families in Europe. There were massive social and political implications of Princess Diana’s death and funeral. There was public hysteria during her funeral service that did not sit well with the public. The royal family did not want the death of Princess Diana to be a public affair, but the media could not listen to the family. The views of the royal family were a contrast to that of the then Prime Minister Tony Blair and Diana’s husband Prince Charles. The two believe the funeral of Princess Diana should be made a public affair since she was a public figure. The media naturally complicate the issues surrounding Princess Diana’s death and her funeral (Frears 2006). No one knows the official status of Diana as she had a divorce from her husband during the time of her death. The society loves controversies and spectacles. The drama is surrounding Diana’s death fit right in the popular culture of the people. The heritage film made the people challenge the knowledge they had of the past royal family to the present royal family surrounded by controversy. The experience of the movie is very significant to the present day United Kingdom regarding protocols during the death of a royal family member. Tony Blair’s fortune takes for the worst after the funeral of Princess Diana the release of the film â€Å"The Queen† coincides with his downfall and resignation afterwards. Queen Elizabeth in the film is worried about how Tony Blair is going to modernize Britain as the new Labor Prime Minister. The Prime Minister, however, promises Queen Elizabeth of respecting British’s heritage and the Royal Family order of doing things. Blair, however, goes against the

Strategic Management Essay Example | Topics and Well Written Essays - 1000 words - 6

Strategic Management - Essay Example Primark has been a retailing giant in the fashion industry that has over a few years been successful. Some of its strategies have over the years included effective marketing to specific targets across Europe. Primark’s target market is mostly the fashion sensitive age group which is basically people with the age below thirty five years of age. They also deal mostly with brand names that are minor, which translates to cheap quality fashionable trends. They have maintained their market by providing the same product of the same quality at a lower price than their competitor provide. This accompanied with the effective management of response and delivery mechanisms has ensured that Primark has maintained its competitive and reliability position in the European market. Their computerised warehouse controls and an effective efficient distribution networks has made sure that Primark stays top notch in customer satisfaction. With the current technological capability, social life has b een incorporated with the business aspect of running things. Companies have been compelled to adapt social media and the use of the internet to provide their services. Marketing and advertising have been forced to tap into the high usage of internet to make a large profit. With just under three billion people using the internet and over two billion people using smart phones, companies have resolved to a paradigm shifts. Some retail and distributing stores have moved from slightly depending on the internet to full dependence of the internet for all their services. Companies like Amazon and eBay who are also giant retailers have completely depended on online shoppers successfully for their sales. Primark has been reluctant to adapt to this marketing and sales strategies but has just kept the traditional walk in stores. This habit is however facing a challenge as more people change their shopping habit coupled with the various technological products that arise in the market. With Prima rk’s main target being people who are below thirty-five years of age, they are bound to adjust and shift into providing online shopping solutions for their clients. This is because it is estimated that the highest number of internet users are people who are below the age of thirty five years. This brings Primark head to head in confrontation and demand from its customers. With the global penetration of internet use, coupled with the increase in the use of mobile devices especially smart phones also creates the necessity to Primark of adoption an online shop. The demand in the usage of these solutions provides a huge market in the retail sector. Another factor that might make it inevitable for Primark to adopt the online retail shop is the use of social media marketing and internet marketing. Over one, half of Europe’s population has one or two active social media accounts. The usage of mobile phones and tablets has been very addictive and convenient at the same time. A large number of people rarely get the time to walk around, let alone spend time with their families. Online jobs and jobs that demand regular travelling or jobs which have squeezed time schedules create least chances for shopping to the affected people. This drives away all the interested clients that might have purchased the said products. Providing such clients with an alternative shopping model enables them to purchase the products online at any time. This not only stops the retailer from losing